Online reviews of your small business continue to be vastly important in customer decisions. Statistics show 95% of all online customers are going to read reviews about you before they make some form of purchase.

What this means is you need to pay attention to the reviews out there about you. A good portion of those reviews is likely on Google and Yelp. Even if you've received a few negative comments, managing those by replying personally to the customer goes a long way toward improving your reputation.

One suggestion on improving your chances on being selected is to take all the winning, positive reviews and use them on your website as a form of a testimonial page. You can convert more customers this way by placing reviews directly on your site rather than linking to Google Reviews or Yelp.

Google My Business (GMB) is one of the most used sources to find reviews by customers.